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Research papers

For a supply-side marketing in television

The method of study and assessment of television programs and programming set forth here neither seeks nor cares to replace existing approaches insofar as it meets neither the same needs nor the same demands. It seeks rather to complete and enrich...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Authors: Philippe Baudelot, Margot Levine
June 15, 1991
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Citation

Baudelot and Levine (1991a, June 15). For a supply-side marketing in television. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/for-a-supply-side-marketing-in-television


Research papers

Reversing the usual marketing strategies to market the arts

The main objective of this paper is not to legitimate a marketing strategy specific to the arts, but rather to take note of certain transformations occurring in the market today, and, in so doing, reveal certain implicit marketing rules which seem to...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Authors: Odile Solomon, Philippe Baudelot, Mark Goetzke, Paul-Arnaud Pejouan
June 15, 1990
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Citation

Solomon, Baudelot, Goetzke and Pejouan (1990a, June 15). Reversing the usual marketing strategies to market the arts. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/reversing-the-usual-marketing-strategies-to-market-the-arts